ABOUT US
Aumina Australia Pty Ltd, affiliated with Guangdong Jinhongli Investment Group, is a professional enterprise focusing on the investment, development and professional operation of high-end experiential boutique hotels in Australia.
Our Vision
We are committed to upgrading hotels from a single commercial space to a "warm community-based experiential destination", relying on professional operation capabilities and localized service advantages, becoming a leading benchmark operator in the field of high-end experiential boutique hotels in Australia, and realizing the dual improvement of asset value and brand value.
Our Positioning
With guestroom cash flow as the foundation, F&B and banqueting as the traffic-driving engine, and cultural activities and esports as value-added drivers.
01
Foundation:
Hotel Room Cash
Embark on extraordinary adventures with our tailored travel experiences, designed for your enjoyment.
02
FlowEngine:
Catering and Banquet
Create highly attractive dining IPs and banquet services as core traffic entry points to enhance brand awareness.
03
Value-added:
Culture and Esports
Introduce distinctive cultural activities and esports communities, create differentiated competitiveness, enhance user stickiness and asset premium.
Core Team
Managing Director
James Lau
Former senior management of Crown Hotels, with over 20 years of experience in high-end hotel operation and management, and a deep understanding of the service standards and operational essence of luxury hotels.
C.O.O
Kevin Peterson
A senior hotel management expert, focusing on hotel asset appreciation and operational efficiency optimization, and has successfully led the renovation and repositioning of multiple hotel projects.
Marketing Manager
Peter
A marketing and brand building expert, proficient in digital marketing and cross-border cooperation, with rich experience in customer acquisition and brand promotion.
HR Director
Michelle Taylor
Sonia Song
Logistics Director
Peter Leung
Marketing Director
James Lau
Managing Director
Kevin Peterson
C.O.O
Hotel Senior Management Team
Our hotel has an experienced and united core senior management team of 6 members, with rich experience in managing multiple high-end hotels at home and abroad, leading the hotel's development and laying a solid foundation for its operation with professionalism and foresight.
Dana Wang
C.F.O
James Lau@aumina.au
Dana Wang@aumina.au
Peter Leung@aumina.au
Sonia Song@aumina.au
Kevin Peterson@aumina.au
Michelle Taylor@aumina.au
Group Positioning
Comprehensive Group
A comprehensive group company focusing on investment and development in the cultural tourism industry, with mature operation system and strong financial strength.
Guangdong Jinhongli Group
Successful Cases
Lakeview Jinge Hotel (Guangzhou)
Successfully created a hotel operation model driven by "high-end F&B + banqueting", verifying the effectiveness of our F&B traffic-driving strategy.
Zhenyang Gorge Scenic Project
Successfully operated a destination-type cultural tourism project integrating scenic spots, hotels, and commerce, providing valuable experience for our "Destination Asset" positioning.
Resource Support
Global Resource Support
The Group's global procurement scale advantages, extensive cross-border cooperation resource network, and strong financial strength will all provide strong support for the success of the project.
Key Project Experience
Project Scope
Managed high-end hospitality assets including the JinHongLi International Hotel and Zhengyangxia Resort.
Management Scale
Oversaw over 500 guest rooms across luxury hotels, serviced apartments, and resort villas.
Operational Status
Positioned as market leaders with consistently high occupancy rates and guest satisfaction scores.
Guangzhou JinHongLi Investment Group
Project Scope
Managed a 4-star property in Melbourne's CBD adjacent to Queen Victoria Market.
Management Scale
Directly managed 100 contemporary apartment-style guest rooms (studio, 1 & 2 bedroom).
Operational Status
Maintained strong operational performance with positive reviews for location and service quality.
Nova Stargate Hotel (Melbourne, AU)
Asset management
Adara Franklin Aparthotel Hotel
Asset management
118 Franklin St, Melbourne VIC 3000, Australia
Website ： https://adarafranklin.hotels-melbourne.net/en/
As a 4-star aparthotel in Melbourne's CBD, we have optimized the spatial layout of our 58 rooms, equipped with balconies, separate work areas, and full kitchen facilities (refrigerator, microwave, electric kettle, etc.), to meet the diverse needs of business and long-stay guests. A refined room maintenance and cleaning process is implemented to ensure an exceptional guest experience.
Average Occupancy Rate
75%
Room Management
(Regional Avg 70%)
Average Occupancy Rate
$220
(Regional Avg $214)
The hotel's on-site restaurant serves daily breakfast to meet the basic dining needs of guests. Additionally, located in Melbourne's culinary heart, the hotel is a 5-minute walk from renowned Australian restaurants like Krimper, offering guests a rich variety of dining options. We have established a cooperative recommendation mechanism with surrounding high-quality F&B merchants to enhance the overall guest experience.
Breakfast Service Satisfaction
90%
Food & Beverage
F&B Recommendation Conversion Rate
30%
We offer free high-speed WiFi, 24-hour front desk service, and paid parking to enhance convenience comprehensively. Through staff training programs, we improve service response speed and professionalism to ensure guests receive a home-away-from-home experience.
Customer Satisfaction Score
4.5/5.0+
Service Quality
Average Response Time
< 15 mins
Recreation & Facilities
Although the hotel does not feature large recreational facilities, its prime location serves as the greatest 'recreational amenity'. Adjacent to famous attractions and commercial hubs such as Collins Street, Old Melbourne Gaol, and Carlton Gardens, guests can easily explore the culture, art, and shopping experiences of Melbourne's city center on foot.
Location Convenience Positive Rating
> 85%
Surrounding Consumption Linkage Effect