Other Revenue: Brand & Retail
Brand cooperation, advertising space and retail products provide additional supplements.
Value-Added Revenue: Esports & Events
Cultural activities, esports events and membership fees form a high-growth second curve.
Main Revenue: F&B and Banquet
The largest source of income and the main traffic engine, driving brand activity.
Standardized SOPs
Our core profit pool, providing stable cash flow and ensuring operational bottom line.
Asset and Investment Management
Cost Structure Control
Total Initial Investment (AUD)
2,500,000
Through precise budget planning, we strictly lock the boundaries of capital expenditure to ensure every penny is spent wisely.
Capital Allocation Ratio
$2,000,000
For renovation of guest rooms, public areas, and procurement of kitchen and esports equipment.
$500,000
As the project's initial operating working capital to ensure daily operations.
Renovation & Equipment (80%)
Working Capital (20%)
Risk
Mitigation Measures
Anticipating and Controlling Risks
We have comprehensively assessed the risks the project may face and formulated corresponding control measures.
Over-Positioning / Cultural Limitations
Adopt integrated Chinese and Western cultural content, rotate themes regularly to attract a wider customer base.
Seasonal Fluctuations in Demand
Vigorously develop long-stay, corporate client, and event businesses to smooth out differences between peak and off-seasons.
Operating Cost Pressure
Adopt a soft-refresh strategy to reduce long-term maintenance costs and improve efficiency through digitalized operations.
Strictly control the timing and volume of nighttime activities, strengthen security management, and actively communicate with the community.
Nighttime Activities & Community Relations
Hire a professional management team and establish a KPI-based supervision and assessment system.
Execution & Operational Capability
Long-Term Asset Appreciation
We position the hotel as a "Destination Asset" and build a multi-engine operation model, leveraging differentiated products, team expertise, and strategic resources to drive sustained long-term asset value growth.
01
Positioning-Driven
02
Product-Enabled
With "Destination Asset" as the core, we build a multi-engine model (guestroom cash flow + F&B & banqueting + cultural & esports value-added) to break traditional hotel limitations and enhance asset premium.
Differentiated products (artist-collaborated cultural-themed rooms with rotating themes, high-end esports rooms) and 24-hour vitality center realize multi-scenario revenue, boosting asset appeal.
03
Resource-Supported
04
Finance-Guaranteed
Backed by the core team’s asset appreciation experience and Guangdong Jinhongli Group’s cultural tourism resources, global procurement advantages and financial support, the project gains comprehensive empowerment.
A diversified profit model and "soft-refresh strategy" ensure stable cash flow and cost control, with long-stay contracts smoothing fluctuations to maintain sustained asset growth.
Guangdong Jinhongli Group
Successful Cases
Lakeview Jinge Hotel (Guangzhou)
Successfully created a hotel operation model driven by "high-end F&B + banqueting", verifying the effectiveness of our F&B traffic-driving strategy.
Zhenyang Gorge Scenic Project
Successfully operated a destination-type cultural tourism project integrating scenic spots, hotels, and commerce, providing valuable experience for our "Destination Asset" positioning.
Adara Franklin Aparthotel Hotel
Asset management
118 Franklin St, Melbourne VIC 3000, Australia
Website ： https://adarafranklin.hotels-melbourne.net/en/
Asset management
Adara Franklin Aparthotel Hotel
Asset management
118 Franklin St, Melbourne VIC 3000, Australia
Website ： https://adarafranklin.hotels-melbourne.net/en/
As a 4-star aparthotel in Melbourne's CBD, we have optimized the spatial layout of our 58 rooms, equipped with balconies, separate work areas, and full kitchen facilities (refrigerator, microwave, electric kettle, etc.), to meet the diverse needs of business and long-stay guests. A refined room maintenance and cleaning process is implemented to ensure an exceptional guest experience.
Average Occupancy Rate
75%
Room Management
(Regional Avg 70%)
Average Occupancy Rate
$220
(Regional Avg $214)
The hotel's on-site restaurant serves daily breakfast to meet the basic dining needs of guests. Additionally, located in Melbourne's culinary heart, the hotel is a 5-minute walk from renowned Australian restaurants like Krimper, offering guests a rich variety of dining options. We have established a cooperative recommendation mechanism with surrounding high-quality F&B merchants to enhance the overall guest experience.
Breakfast Service Satisfaction
90%
Food & Beverage
F&B Recommendation Conversion Rate
30%
We offer free high-speed WiFi, 24-hour front desk service, and paid parking to enhance convenience comprehensively. Through staff training programs, we improve service response speed and professionalism to ensure guests receive a home-away-from-home experience.
Customer Satisfaction Score
4.5/5.0+
Service Quality
Average Response Time
< 15 mins
Recreation & Facilities
Although the hotel does not feature large recreational facilities, its prime location serves as the greatest 'recreational amenity'. Adjacent to famous attractions and commercial hubs such as Collins Street, Old Melbourne Gaol, and Carlton Gardens, guests can easily explore the culture, art, and shopping experiences of Melbourne's city center on foot.
Location Convenience Positive Rating
> 85%
Surrounding Consumption Linkage Effect
Significantly Increased
2025 Monthly Operational Revenue Analysis
01
Peak Performance Highlights
Feb, Oct & Dec saw record occupancy driven by major events (Taylor Swift, Coldplay, Fashion Week) and holidays, significantly boosting ADR and RevPAR.
02
Off-Season Revenue Management
May-July was the traditional low season, but proactive pricing strategies helped maintain RevPAR within a stable range, mitigating the impact of lower demand.
03
Overall Market Leadership
Annual RevPAR averaged AUD 145, surpassing regional benchmarks. This reflects the hotel's strong operational capabilities and effective market positioning.
2025 Customer Satisfaction Survey Analysis
Performance vs Industry Average
Location Convenience (9.2) -Core Strength
Room Cleanliness (8.8) -Continuous Improvement
Prime CBD locationhighly recognized. Plantoprovide more detailed guides to surrounding attractions toenhance convenience.
Acknowledgedbyguests. Will introduce strictercleaning standards and inspection processes to ensure perfection.
Service Attitude (8.9) -Staff Training Focus
Facilities & Equipment (8.5) -Upgrade Plan
Professionalism praised.Continue investingin multilingualservices and personalized needsresponse training.
Responding tolong-stayguest feedback, we plantoupgrade kitchen appliances in selected rooms.
Dining Experience (8.0) -Key Improvement Area
Value for Money (8.7) -Optimize Packages
Overall Satisfaction Score :
8.7 / 10
The weakest area. Willcollaborate with nearby high-quality restaurants tooffer guestsexclusive dining discounts.
Good performance. Will optimizerevenue management to offer more attractive pricingpackagesfor diverse needs.